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The Deforestation Scorecard
Discover the beef industry’s impact on Australian forests & wildlife
Beef Industry Ratings
Australia is a global deforestation hotspot, driven primarily by the beef industry. About every two minutes, a large football field-sized area of forest and bushland is bulldozed, putting Australia alongside places like the Amazon, Congo and Borneo on the scale of destruction.
Greenpeace has assessed how ten of Australia’s largest beef buyers stack up against a conversion and deforestation-free target by 2025.
* All of the statements above are based on publicly available information and responses to Greenpeace's direct investigations.
Email the CEOs
Deforestation is killing tens of millions of native animals, pushing threatened species like the koala to the brink of extinction.Australia’s largest beef buyers have the ability to fix this problem by ensuring their supply chains are conversion and deforestation-free by 2025.*
Woolworths has recently committed to only sourcing deforestation-free beef, using a definition framework supported by NGOs. With Aldi also adopting a strong policy earlier this year, Coles stands alone as the only big supermarket without a commitment.
With just one email, you can tell all these corporations to clean up their act NOW.
*31 December 2020 is the baseline after which supply chain must be free from deforestation. This is different to the implementation deadline which should be 2025.
Together, we convinced Woolies!
Australia’s largest supermarket chain has listened to your demands! From the end of 2025, Woolworths will only sell deforestation-free beef in its stores.
Our community sent thousands of emails to Woolworths this year demanding they make a strong commitment. Because of this collective action, one of the biggest buyers of beef in the country is going deforestation-free. This will have a huge impact on our native wildlife and forests.
Let’s keep the momentum going! Send an email now to the other beef buyers, telling them to follow Woolworths’ lead.
Join the campaign
Every single second a native animal is brutally killed by bulldozers. But there is hope.
The Australian Government is in a once-in-a-generation process of overhauling our national environmental law. Together we can make sure the new law halts nature destruction and ends the extinction crisis.
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